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Gorgias London commercial

An Independent Beauty Brand, Gorgias London is passionate about botanical based, ingredient-led skin and haircare, designed to enhance your natural beauty while simultaneously helping you to feel good from within.

 

For Gorgias London's first ever Commercial brief in the UK, I was responsible for the brief's fulfilment with an end-to-end Project Management, Creative Direction, Agency Procurement & Talent Casting, as well as an oversight on creative executions during the reviewal and editing rounds.

The finalised campaign commercial has been instrumental in launching the botanical beauty brand while strategically enhancing the brand's image and credibility in the UK. Activated across a diverse range of cross-funnel media networks, the campaign leveraged incrementality in the recall growth by the end of the first quarter, amplified by a growing rate of impression share, brand recognition and demand generation across the region.

Video production: idealinsight.co.uk

Brand: www.gorgiaslondon.com

Behind the scenes:

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